Coca-Cola - Official Partner, Olympic Sponsors
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The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement, having sponsored the 1928 Olympic Games in Amsterdam, and every Games since.
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Coca-Cola and the Olympic Games celebrate 90 years of partnership - Olympic News
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Sponsorship beyond 100 years: Coca-Cola continues as Olympic sponsor, ET BrandEquity
CocaCola heighten Olympic fever on the streets
The Coca-Cola Company
Coke Goes Big on Olympics Sponsorship in China. At Home, Not So Much. - WSJ
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