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How Hatchimals and Fingerlings toymakers come up with ideas

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Spin Master made the Hatchimal toy, which went viral in the holiday season of 2016, and then WowWee made the Fingerlings, the sensational must-have toy of the 2017 holiday season. Both companies are predicted to have hot toys in the 2019 retail line-up. Top executives from both companies explain their process.

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