5 (302) · € 15.00 · En Stock
Packaging with the new Ben's Original name and logo will hit stores from 2021, after the Mars-owned brand faced criticism over racial stereotyping.
Uncle Ben's Changes Brand Rooted in Racist Imagery. Now It's Ben's Original. - WSJ
Uncle Ben's announces official name and graphics changes – Fall River Reporter
Uncle Ben's, Mrs. Butterworth's to Rethink Packaging
Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter
Popular culture made it impossible to ignore America's reckoning with racism in 2020
Master P launches Uncle P's line of food products as alternative to Aunt Jemima & Uncle Ben's
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world
Aunt Jemima finally has a new name - KTVZ
Aunt Jemima Reveals New Name And Logo
We listened, we learned, we're changing…' Uncle Ben's rebrands to more 'inclusive' Ben's Original
Uncle Ben's rice to 'evolve' brand as Aunt Jemima name axed
Ben's Original' to replace Uncle Ben's as new rice brand name
Legacy Brands to Experience Significant Change Amid Progress Toward Racial Equality, 2020-06-17
Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding