4.5 (325) · € 21.00 · En Stock
Nike Michael Jordan: 40 years ago, it was Sonny Vaccaro, a Nike employee, who convinced the sporting apparel behemoth to devote all the money it had earmarked on recruiting future NBA players on just one man — Michael Jordan, then a 21-year-old rising star. That decision paid off in spades. Nike’s partnership with Jordan has grown into an empire, with $5.1 billion in sales last year from the company’s Jordan brand alone.
40 years ago, it was Sonny Vaccaro, a Nike employee, who convinced the sporting apparel behemoth to devote all the money it had earmarked on recruiting future NBA players on just one man — Michael Jordan, then a 21-year-old rising star. That decision paid off in spades. Nike’s partnership with Jordan has grown into an empire, with $5.1 billion in sales last year from the company’s Jordan brand alone.
ETBrandEquity An initiative of The Economic Times
Project Report On Marketing Strategy For Nike Shoes, PDF, Hypothesis
Air' Tells Story of Nike Signing Michael Jordan
How many brands have Nike created/acquired aside from their core business/brand? Why have they done it? - Quora
Error Jordan: Key figures still argue over who was responsible for Nike deal
The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them', Culture
Ben Affleck's 'Air' honors Michael Jordan's mother in Nike negotiation
NITF! NIKE 2-Page Ad Slick Michael Jordan Earth Mars Blackmon Spike Lee
michael jordan - FasterCapital
What do you think sets Nike shoes apart from other brands on the market? - Quora
Startup advantage: Michael Jordan/Nike story
Michael Jordan changed the world': the true story behind Nike movie Air, Movies
michael jordan - FasterCapital
Sonny Vaccaro Brought Michael Jordan to Nike & Changed Sports Branding Forever