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- eTextbook: Advertising and Integrated Brand Promotion, 9th Edition - 9780357721490 - Cengage
eTextbook: Advertising and Integrated Brand Promotion, 9th Edition - 9780357721490 - Cengage
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For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted.
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition: 9780078028977: George E. Belch, Michael A. Belch: Books
Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition: 9781893673052: Reece, Bonnie B., Kinnear, Thomas C.,
Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition
Advertising and Integrated Brand Promotion: Close Scheinbaum, Angeline, O'Guinn, Thomas, Semenik, Richard J.: 9780357721407: : Books
