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Beko dominates house electronics in Europe - Straturka

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Turkish major appliance and consumer electronics brand Beko has more share in the market than any other brand. Koç Holding CEO Bülent Bulgurlu has stated the brand has a 9.2% market share in Europe, a percentage making Beko the market leader . The revenue obtained from European sales is 2.6 billion EUR, he added.  Bulgurlu […]

This study is an academic study which investigates the country of origin effect on consumers’ perception in the home-appliances market in the UK by

An Investigation to the Impact of Country-of-Origin Effect on Consumers Perception in the Home-Appliances Market in The UK : BEKO: An academic study

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