Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia
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Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.
Mars drops Uncle Ben's brand image after racial stereotyping row
From Golly Bars to Eskimo Mints: The Irish brands with a race problem – The Irish Times
Uncle Ben's rice to change brand as part of parent company's stance against racism
Uncle Ben's rice to be renamed after criticism of racial stereotyping
Uncle Ben's Rice becomes Ben's Original as re-brand hopes to 'put an end to racial injustices
Ethnicity is authenticity': how America got addicted to racist branding, US news
Why did they remove Aunt Jemima and Uncle Ben when they were successful African American business people? - Quora
Cream of Wheat becomes fourth brand in 24 hours to review packaging amid calls for racial equality
Uncle Ben's to rebrand as Ben's Original, 2020-09-23
