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Major K-pop agencies investigated for unfairness of excessive tie-in merch - The Korea Times
This Is South Korea's K-pop Soft Power Moment – The Diplomat
Calaméo - K-NOW
Beyond Security: South Korea's Soft Power and the Future of the U.S.-ROK Alliance in a Post-Pandemic World
Global impact of K-pop culture: Fans, trends, and accessibility
Y2K: A new wave in K-pop? — Cherry Chu Magazine
Will Hallyu Swell to a Tidal Wave? Korea's Future as a Cultural Superpower
Top 10 K-pop groups with the most followers on Instagram
K-Pop as one of South Korea's greatest use of Soft Power: A probe on BTS as a “cultural event”, by Samantha Villabert, Revolutionaries
Levi's Partners With K-Pop Group NewJeans – Sourcing Journal