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Kidults are the biggest sales driver for the toy industry

Kidults are the biggest sales driver for the toy industry

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quot;Kidults" are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.
Kidults are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.

Kidults' Are Adults Buying Toys For Themselves For Nostalgia, Stress Relief

Toy World Magazine January 2024 by TOYWORLD MAGAZINE - Issuu

Adults buying things for themselves make up quarter of all toy sales - Boing Boing

Growing 'kidult' trend takes toy industry by storm

2022 Global Toy Industry Retail Sales - The NPD Group

Growth in toy market is driven by millennials

Who wants to grow up anyway? 'Kidults' swelling the toy markets coffers - Fantha Tracks

CNBC article about “kidults.” Adults who love and collect toys were the largest driver of toy sales in the US in 2022. Mentions of both Mattel and MGA, I thought others might